A USA TODAY Bestseller! Culture Matters provides a framework for leaders, new and seasoned, to lead through culture by helping leaders define their organization and goals, assess and develop their team members, and to lead with intention. Having a team of people aligned around a goal, unified in purpose, and committed to one another is something most leaders aspire to. But how do you get there, and where do you start? Imagine a world where the mission and vision of every organization is clear, and employees are energized to come to work, they enjoy working together, and they have clarity for how to achieve their goals. Stewarding people is one of the greatest responsibilities of a leader, and building a healthy culture takes intentionality. Author, speaker, and leadership expert Jenni Catron teaches leaders that if your culture is not healthy, your strategy is irrelevant. Using her LeadCulture Framework, Catron challenges leaders to be intentional about culture and to build it with passion, clarity, and teamwork. By providing a system for leaders to use in their own organization, she equips readers with helpful insights and an actionable plan to build an extraordinary culture. Culture Matters offers real stories of businesses and leaders who created and implemented a strong culture and who succeeded in leading well. This book provides the building blocks for success. It will help you as a leader assess your purpose, culture, and strategy in your organizations. Use its tools to create and assess your company values, create an organizational chart, and develop leaders. And above all, create a healthy culture and then build and maintain that momentum.