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Customer Sense by Aradhna Krishna, Hardcover | Indigo Chapters
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Customer Sense by Aradhna Krishna, Hardcover | Indigo Chapters
From Aradhna Krishna
Current price: $116.95
From Aradhna Krishna
Customer Sense by Aradhna Krishna, Hardcover | Indigo Chapters
Current price: $116.95
Loading Inventory...
Size: 0.71 x 9.25 x 9.4
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. | Customer Sense by Aradhna Krishna, Hardcover | Indigo Chapters
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