In a world where diversity, equity, and inclusion (DEI) drive business success, Michelle Bogan Feferman offers a transformative roadmap for embedding DEI into the DNA of your organization with Do DEI Right . Grounded in the proven Equity At Work DEI Maturity Model, the book guides leaders step-by-step from laying the foundational culture of psychological safety to operationalizing DEI in every facet of the organization, and ultimately to achieving sustained, continuous improvement. Feferman demonstrates that companies centered on DEI cultivate more engaged, productive, and loyal employees while outperforming competitors in revenue, profitability, innovation, and market reach. This success stems from ensuring every individual feels seen, heard, and valued - not within a broken system assumed to be fair, but within one intentionally built to be equitable, which leads to a more dynamic and resilient organization. This book unpacks how to create and sustain meaningful DEI strategies through real-world examples, case studies, and best practices. You'll learn how to leverage data and analytics to identify opportunity areas, build employee lifecycle maps, and implement equitable policies, benefits, and processes. Discover how ERGs (Employee Resource Groups), leadership and employee education, and external partnerships can extend DEI beyond your walls and into communities. Do DEI Right also tackles the hard stuff: persistent myths, politicization of DEI, and common pushbacks. It reaffirms that DEI isn't political, it's personal. It's about people, and it takes time, intention, and commitment to create real, lasting change. Do DEI Right is an essential guide for any leader or organization serious about fostering a culture where everyone can thrive. Whether you're just beginning or you're ready to elevate your DEI impact, this book gives you the tools, frameworks, and inspiration to lead with equity - every day.