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Do You Want to Keep Your Customers Forever?
Coles
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Do You Want to Keep Your Customers Forever? in Ottawa, ON
By None
Current price: $26.00


By None
Do You Want to Keep Your Customers Forever? in Ottawa, ON
Current price: $26.00
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

















