When institutions reinvent themselves, the hardest work happens behind closed doors--this book opens them. In an era of relentless technological disruption accelerated by AI, corporate leaders face a daunting challenge: how to remain competitive while upholding purpose, culture, and identity. Former CEO of ING and UBS Ralph Hamers understands this challenge well. Assuming leadership of ING in 2013, Ralph focused its strategy on reinvention--a resurrection driven through purpose, customer focus, and innovation. In Do Your Thing, Ralph describes the ING journey and distills practical lessons for leaders charged with driving transformational change. Featuring firsthand experience and compelling storytelling, this road map shows how to elevate your business by aligning purpose, strategy, culture, leadership, brand, and innovation. True transformation requires CEO-level ownership and maintaining consistency. Discover how to assess long-term industry shifts, deal with AI and beyond