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Coles DON’T BE A SCHMUCK: Hard Truths for Leaders Who Actually Give a Damn at Bayshore Shopping Centre in Ottawa, ON
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Most leadership books won't say this out loud. This one will.
Don't Be a Schmuck is a direct, practical guide for leaders who are tired of the noise—buzzwords, corporate theater, and advice that sounds good but doesn't actually work.
This isn't theory. It's what happens when you spend decades leading people, making decisions under pressure, getting some things right, and getting a few wrong—and learning from all of it.
Inside, you'll find straight talk on what actually matters:
• Why trust and credibility are the whole game
• How to lead without micromanaging people into the ground
• What accountability really looks like (and why most teams don't have it)
• How to think clearly, make better decisions, and move the work forward
• Why consistency beats intensity every time
This book won't make you perfect. That's not the goal.
It will make you more aware of how you show up, how you make decisions, and how your behavior actually impacts the people around you.
If you've ever sat in a meeting thinking, "This is complete nonsense," you're not alone.
This is the book that says what most leaders are thinking—but don't say out loud.
Written by a U.S. Air Force veteran and retired leader with over 40 years of experience, including nearly three decades at Charles Schwab.
Most leadership books won't say this out loud. This one will.
Don't Be a Schmuck is a direct, practical guide for leaders who are tired of the noise—buzzwords, corporate theater, and advice that sounds good but doesn't actually work.
This isn't theory. It's what happens when you spend decades leading people, making decisions under pressure, getting some things right, and getting a few wrong—and learning from all of it.
Inside, you'll find straight talk on what actually matters:
• Why trust and credibility are the whole game
• How to lead without micromanaging people into the ground
• What accountability really looks like (and why most teams don't have it)
• How to think clearly, make better decisions, and move the work forward
• Why consistency beats intensity every time
This book won't make you perfect. That's not the goal.
It will make you more aware of how you show up, how you make decisions, and how your behavior actually impacts the people around you.
If you've ever sat in a meeting thinking, "This is complete nonsense," you're not alone.
This is the book that says what most leaders are thinking—but don't say out loud.
Written by a U.S. Air Force veteran and retired leader with over 40 years of experience, including nearly three decades at Charles Schwab.
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