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Don't Stop Thinking about the Music by Benjamin S. Schoening, Paperback | Indigo Chapters
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Don't Stop Thinking about the Music by Benjamin S. Schoening, Paperback | Indigo Chapters in Ottawa, ON
From Benjamin S. Schoening
Current price: $84.95

From Benjamin S. Schoening
Don't Stop Thinking about the Music by Benjamin S. Schoening, Paperback | Indigo Chapters in Ottawa, ON
Current price: $84.95
Loading Inventory...
Size: 0.83 x 9.06 x 1
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In this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From Follow Washington to I Like Ike to I Got a Crush on Obama, they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of music's relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining account of American political development through popular music and the complex, two-way relationship between music and presidential campaigns. | Don't Stop Thinking about the Music by Benjamin S. Schoening, Paperback | Indigo Chapters
In this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From Follow Washington to I Like Ike to I Got a Crush on Obama, they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of music's relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining account of American political development through popular music and the complex, two-way relationship between music and presidential campaigns. | Don't Stop Thinking about the Music by Benjamin S. Schoening, Paperback | Indigo Chapters

















