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Elite China: Luxury Consumer Behavior in China
Coles
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Elite China: Luxury Consumer Behavior in China in Ottawa, ON
By None
Current price: $21.99
By None
Elite China: Luxury Consumer Behavior in China in Ottawa, ON
Current price: $21.99
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Size: Kobo eBook
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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