Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles Empirical Social Research: An introduction at Bayshore Shopping Centre in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Social science methods such as surveys, observations and content analyses are used in market research, studies of contemporary history, urban planning and communication research. They are all the more needed by sociologists and empirically working political scientists. Whether in the context of evaluating a prevention programme or for surveying health behaviour or for a study on social mobility, the confident handling of the social science instruments is always a prerequisite for obtaining reliable results. This book provides important information for users and developers of these instruments. It deals with the theoretical foundations of the methods, the steps in the conception and implementation of a project, the many variants of data collection, the methods to be used in the selection of study units, as well as the principles to be observed in the evaluation and documentation of the findings. With the help of numerous examples, a particularly clear presentation is achieved. In the fourth, updated edition, river sampling has now been included in the selection process, digital methods are increasingly presented and, against the background of the new data protection regulation, research ethics and data protection are also updated.
Social science methods such as surveys, observations and content analyses are used in market research, studies of contemporary history, urban planning and communication research. They are all the more needed by sociologists and empirically working political scientists. Whether in the context of evaluating a prevention programme or for surveying health behaviour or for a study on social mobility, the confident handling of the social science instruments is always a prerequisite for obtaining reliable results. This book provides important information for users and developers of these instruments. It deals with the theoretical foundations of the methods, the steps in the conception and implementation of a project, the many variants of data collection, the methods to be used in the selection of study units, as well as the principles to be observed in the evaluation and documentation of the findings. With the help of numerous examples, a particularly clear presentation is achieved. In the fourth, updated edition, river sampling has now been included in the selection process, digital methods are increasingly presented and, against the background of the new data protection regulation, research ethics and data protection are also updated.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
