At any given moment, there are hundreds of campaigns that seek to persuade citizens or decision makers to think, act, or vote in a certain way. But what separates campaigns that win from those that don’t, particularly today when digital tools are breaking down traditional forms of media and opening up new avenues for citizen engagement?This book shows how to combine old-school people power with new digital tools and data to win campaigns today. Matt Price, with more than two decades of experience working on campaigns of all types, explores the traditions and practices of organizing and how to marry these with digital communication tools to scale up campaigns and win. Over a dozen case studies from NGOs, unions, and electoral campaigns (in both Canada and the US) highlight this work in practice. At a time of heightened concern about what our future holds and how we can shape it, this book is an indispensable tool for campaigners of all kinds. It also an important resource for those just getting started, who want to apply the principles and practices of engagement organizing to their own campaigns for change. | Engagement Organizing by Matt Price, Paperback | Indigo Chapters