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Coles Enterprise and Integration: Big Business and the Making of the Single European Market at Bayshore Shopping Centre in Ottawa, ON
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In post-Brexit Europe, it has never been more important to understand who benefits from the European Union and its Single Market. In this innovative approach to the history of European integration, Grace Ballor reconstructs the creation of the Single Market in the 1980s and 1990s through the lens of multinational business. She both shows how policymakers viewed big business as an ally in market integration and uncovers the diverse responses of European companies, ranging from enthusiastic support for the market to opposition to its attendant social and environmental policies. Drawing on institutional and corporate archives and interviews with key policymakers and business leaders, Ballor demonstrates how businesses adapted their strategies to the new realities of integration and how these adaptations in turn shaped international markets. This is essential reading for anyone wishing to make sense of contemporary European economics and the complex relationships between business and policymaking, economy and society.
In post-Brexit Europe, it has never been more important to understand who benefits from the European Union and its Single Market. In this innovative approach to the history of European integration, Grace Ballor reconstructs the creation of the Single Market in the 1980s and 1990s through the lens of multinational business. She both shows how policymakers viewed big business as an ally in market integration and uncovers the diverse responses of European companies, ranging from enthusiastic support for the market to opposition to its attendant social and environmental policies. Drawing on institutional and corporate archives and interviews with key policymakers and business leaders, Ballor demonstrates how businesses adapted their strategies to the new realities of integration and how these adaptations in turn shaped international markets. This is essential reading for anyone wishing to make sense of contemporary European economics and the complex relationships between business and policymaking, economy and society.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
