Ernest Dichter and Motivation Research by S. Schwarzkopf, Hardcover | Indigo Chapters

Ernest Dichter and Motivation Research by S. Schwarzkopf, Hardcover | Indigo Chapters in Ottawa, ON

Name: Ernest Dichter and Motivation Research by S. Schwarzkopf, Hardcover | Indigo Chapters
Brand: S. Schwarzkopf
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$173.95

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From S. Schwarzkopf

Ernest Dichter and Motivation Research by S. Schwarzkopf, Hardcover | Indigo Chapters in Ottawa, ON

$173.95

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Size: 0.75 x 8.5 x 1.14

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. | Ernest Dichter and Motivation Research by S. Schwarzkopf, Hardcover | Indigo Chapters

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