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Coles Essentials of Social Research Methods at Bayshore Shopping Centre in Ottawa, ON
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How do you teach the foundations of social science research in a way that′s rigorous, relevant, and engaging for undergraduates? Best-selling author H. Russell Bernard and award-winning professor Amber Wutich provide the answer in Essentials of Social Research Methods . This practical, student-focused text walks learners through every step of the research process—from framing questions to writing up results—without oversimplifying. Unique chapters on preparing for research and designing studies offer a strong conceptual foundation, while integrated ethical guidance ensures students understand the real-world implications of their work. With its applied approach and emphasis on critical thinking, this book equips students to conduct and consume research thoughtfully and confidently.
How do you teach the foundations of social science research in a way that′s rigorous, relevant, and engaging for undergraduates? Best-selling author H. Russell Bernard and award-winning professor Amber Wutich provide the answer in Essentials of Social Research Methods . This practical, student-focused text walks learners through every step of the research process—from framing questions to writing up results—without oversimplifying. Unique chapters on preparing for research and designing studies offer a strong conceptual foundation, while integrated ethical guidance ensures students understand the real-world implications of their work. With its applied approach and emphasis on critical thinking, this book equips students to conduct and consume research thoughtfully and confidently.
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