Gentle on Clothes. Gentle on Skin. Gentle on the Planet. The perfect size for first time users. Proudly made in Canada. Forever New's eco-friendly pure citric base is tough on stains but gentle on sensitive skin and clothes. It breaks down dirt instead of fibres and rinses so clean, the clothes you love last longer. The soft scent leaves clothing smelling fresh, not fragranced. It is a personal preference. In general Powders are more concentrated compared to liquids that can be up to 80% water. Powders are easier to use in a prewash cycle as you can fill the prewash and main wash compartments at once. Forever New is available in Liquid or Powder in either Soft Scent or Unscented. Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda), fragrance (blend of essential oils)