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Female Fans Of The Nfl: Taking Their Place Stands
Coles
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Female Fans Of The Nfl: Taking Their Place Stands in Ottawa, ON
By None
Current price: $333.50


By None
Female Fans Of The Nfl: Taking Their Place Stands in Ottawa, ON
Current price: $333.50
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.
In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.



















