Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. (Apple Intelligence coming December 2024)
A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AAA gaming

Note: Apple Intelligence starting October 2024 with Siri and device language set to U.S. English. Canadian English support available December 2024. Some features and languages, including Canadian French, will be coming over the next year

Titanium design. Larger display. Even more stunning

iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9-inch Super Retina XDR display (The displays have rounded corners. When measured as a rectangle, the screen is 6.86 inches for iPhone Pro Max diagonally. Actual viewable area is less). It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass
With iOS 18 you can tint your Home Screen icons with any colour. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase or emoji in iMessage (Some features may not be available for all countries or all areas.)
iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback (Battery life varies by use and configuration). Charge via USB-C or snap on a MagSafe charger for faster wireless charging (Accessories sold separately)

Take total Camera Control

Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time
Take your videos to a whole new level with 4K 120fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra Wide camera lets you capture mesmerizing detail in macro photos and wide-angle shots
The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time

In an emergency, iPhone has your back

If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks. (Emergency SOS and Messages via satellite are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. Messages via satellite requires a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply) In a severe car crash, iPhone can connect to emergency services when you can't (iPhone 16 and iPhone 16 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling)

Before you buy this phone, here's what you need to know

0% interest on approved credit with a Fido Payment Program Agreement (FPPA) and an eligible Fido mobile plan. A security deposit of up to $500 may be required.
FPPA based on full price less any down payment plus taxes (excluding promo credits, if applicable, which are applied monthly on your bill for as long as your FPPA is in place). Any down payment plus taxes is due in full upon purchase.
If your FPPA is terminated or your mobile plan is cancelled, the outstanding Fido Payment Program balance becomes due and the promo credit (if applicable) will end.
Speed up your in-store phone activation by getting started from home. Then, head to a Best Buy store to complete the process and pick up your phone.
Some conditions apply to this offer. For full details, speak to a Mobile Advisor at your local Best Buy store.
Order fulfillment is based on product availability.
This promotional offer is available for a limited time and is subject to change without notice.

What do I need to activate my new phone?

To activate your phone, a Best Buy associate will need to see two pieces of government identification. This includes one piece of photo identification like a Provincial ID, Driver's License, Citizenship Card, or Passport.
Carrier activation is subject to a credit check and approval. Depending on the results of this credit check, the carrier may require that you pay a security deposit or meet additional credit requirements.