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Focus Group Interviews in Education and Psychology by Sharon Vaughn, Paperback | Indigo Chapters
Coles
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Focus Group Interviews in Education and Psychology by Sharon Vaughn, Paperback | Indigo Chapters in Ottawa, ON
From Sharon Vaughn
Current price: $133.42

From Sharon Vaughn
Focus Group Interviews in Education and Psychology by Sharon Vaughn, Paperback | Indigo Chapters in Ottawa, ON
Current price: $133.42
Loading Inventory...
Size: 0.4 x 9.1 x 0.2857
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While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed. | Focus Group Interviews in Education and Psychology by Sharon Vaughn, Paperback | Indigo Chapters
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed. | Focus Group Interviews in Education and Psychology by Sharon Vaughn, Paperback | Indigo Chapters

















