Furniture Phraseology is a collection of 842 furniture advertising phrases. Author Willie Davis used these phrases in print, broadcast, and direct mail copy to draw traffic for his retail furniture clients. 19 categories are represented...living rooms, recliners, mattresses, bedrooms, youth, accessories, etc. Plus, there are over 200 trendy, savvy, sassy, and sophisticated introductory phrases written to spark interest in the female furniture shopper - both offline and online. Davis, no longer a home furnishing advertising representative, also confesses to seven perceptions he gained through his furniture sales experiences.