This book outlines the transition that the finance industry will go through from its platform stage today into the 'Personalization of Finance'. Emmanuel Daniel uses the story of the ice trade to describe a level of personalization never seen before. It will have a profound effect on how institutions, markets, and societies will function in the network age. He introduces the term 'financialization of everything' to describe how entire economies will interact with cryptocurrencies, blockchain and new trends in gaming to shape the personalization of society. This book is especially useful for innovators, disruptors, and policy makers looking for original ideas on finance, economics, and society shaping the industry today.