Hail to the New True Kings of Sneakers: Michael Jordan's Sneaker Empire, Lebron James and Kevin Durant's Growning Empire... Focus on Lebron James! Who is Lebron James? King on and off the court? More than a rags to riches story, basketball superstar, an entrepreneur, a savvy businessman… Lebron James: A leader, a Mentor, a Business man, Entrepreneur, Sneaker pitchman…An Urban Thriller, 2015 Edition). Hail to the New King of Sneaker Nation: It is a work of cross fiction /non-fiction, an Urban Thriller At Nike’s Basketball Division, Lebron James’s Sneaker deals in comparison to Michael Jordan’s shoe deals In 2006, Lebron James did not want to leave anything to chance. Why did he fire his own agent, Aaron Goodwin? LRMR Innovative Marketing & Branding: Why settle down for only lining up endorsements and cashing checks when you can build a corporation, a brand focusing on Lebron Inc.? Michael Jordan is number one. Lebron James, Kobe Bryant, Carmelo Anthony, and others are part of the elite groups of shoe sneaker endorsers. The Marketing in this multi-million dollar business that causes young men and women, fathers and mothers to leave their children at home, their employment to find the new pair of sneakers. Who else is laughing all the way to the bank among the NBA players? The New Sub-culture of Sneaker Collectors: Why does a group of shoe collectors get involved in the sneaker business? Cleveland Cavaliers’ Lebron James is in the finals against Golden State Warriors in 2015 New Championship equals new deal and endorsement, new money source for Lebron and others.