About the brand THE NEW began in 2016 with a mission to inspire children to embrace the world with open arms, confidence, and amazing style. THE NEW believes that the clothes we wear can be more than just fabric and seams. They can be a source of strength and confidence. Therefore, their designs are carefully created to highlight children's personalities, encourage their bravery, and give them the freedom to be authentic. They design clothing for children aged 3-16 years, and each collection is inspired by the world around us.