WHAT IT IS

A highly pigmented, gel-like eyeliner pencil that delivers long-lasting, 12-hour wear in 16 matte-to-metallic shades. 1.2g. Made in Italy.

WHAT IT DOES

INTENSE, INSTANT COLOUR PAYOFF
A unique, gliding formula with an immediate high-impact payoff.

LONGWEARING, RICH COLOUR
The innovative longwear gel formula glides smoothly with no skipping or tugging and lasts for up to 12 hours.

MULTI-FUNCTIONAL APPLICATION FOR A VARIETY OF LOOKS
Artistry pencil is perfect for creating a precise line, tightlining, smudging for a smoky effect and waterline application.

HOW TO USE IT

For a precise tightline:
VIA VENETO, an everyday black shade, can be used for a multipurpose application.
Lift top lashline gently with a fingertip and fill in gaps between the roots of lashes.
Continue to trace along the upper waterline to darken lashline.

For a smoky look:
Apply VIA VENETO, an everyday black shade, for a smouldering effect.
Line along the lashline, then smudge and blend up toward the bridge.
Layer with a deep eyeshadow, then blend and diffuse.

Artist tips:
Use THE STRIP as a base for any eyeshadow to add a cool, brightening effect, or RODEO DRIVE to add golden warmth.
Line waterline with RUE BONAPARTE to create the illusion of a more `awake’ brightened eye, or with SANTA MONICA BLVD to create the look of a wider eye.