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Coles How Five Tech Giants Rewrote the Rules of Society: Amazon, Apple, Google, Meta, and Microsoft in the Age of Digital Power, 1994–2024 at Bayshore Shopping Centre in Ottawa, ON
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In three decades, five American technology companies transformed from garage startups and university projects into institutions that shape how billions of people communicate, shop, learn, work, and form political opinions. Amazon, Apple, Google, Meta, and Microsoft did not merely build products — they constructed the infrastructure of modern life, then wrote the rules governing how that infrastructure operates. This book examines how each company accumulated power that traditional regulatory frameworks were never designed to constrain. Drawing on antitrust hearings, internal corporate documents, whistleblower testimony, academic research, and investigative journalism, it traces the specific mechanisms through which Big Tech reshaped labor markets, electoral systems, public discourse, and private behavior — often faster than democratic institutions could respond. The narrative is not a prosecution or a defense. It is an institutional history of power: how network effects and data accumulation created winner-take-all markets, how regulatory capture slowed accountability, and how platform architecture translated corporate decisions into social outcomes affecting populations who had no meaningful input into those decisions. It also examines the growing global response — European digital regulation, antitrust actions, and emerging coalitions demanding structural reform — asking whether democratic societies retain the institutional capacity to govern technologies they did not anticipate and now cannot easily live without.
In three decades, five American technology companies transformed from garage startups and university projects into institutions that shape how billions of people communicate, shop, learn, work, and form political opinions. Amazon, Apple, Google, Meta, and Microsoft did not merely build products — they constructed the infrastructure of modern life, then wrote the rules governing how that infrastructure operates. This book examines how each company accumulated power that traditional regulatory frameworks were never designed to constrain. Drawing on antitrust hearings, internal corporate documents, whistleblower testimony, academic research, and investigative journalism, it traces the specific mechanisms through which Big Tech reshaped labor markets, electoral systems, public discourse, and private behavior — often faster than democratic institutions could respond. The narrative is not a prosecution or a defense. It is an institutional history of power: how network effects and data accumulation created winner-take-all markets, how regulatory capture slowed accountability, and how platform architecture translated corporate decisions into social outcomes affecting populations who had no meaningful input into those decisions. It also examines the growing global response — European digital regulation, antitrust actions, and emerging coalitions demanding structural reform — asking whether democratic societies retain the institutional capacity to govern technologies they did not anticipate and now cannot easily live without.
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