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How to Develop and Promote Successful Seminars and Workshops by Howard L. Shenson, Paperback | Indigo Chapters
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How to Develop and Promote Successful Seminars and Workshops by Howard L. Shenson, Paperback | Indigo Chapters
From Howard L. Shenson
Current price: $63.99
From Howard L. Shenson
How to Develop and Promote Successful Seminars and Workshops by Howard L. Shenson, Paperback | Indigo Chapters
Current price: $63.99
Loading Inventory...
Size: 18.7 x 255.5 x 18
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A complete guide to succeeding in today's burgeoning seminarbusiness-from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness-seminars, workshops, classes, conferences-is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1, 000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense | How to Develop and Promote Successful Seminars and Workshops by Howard L. Shenson, Paperback | Indigo Chapters