These days the business world is full of talk about data science, big data, and how data analysis can transform your business. And it's absolutely true that collecting the right information, in the right way, analyzing that information, and then using it effectively to manage your business can give your business a competitive edge. But most businesses don't need to go so far as big data and data science. They just need to understand and implement some basic steps for gathering the right information about their business and using it effectively. Leveraging over twenty years of experience using data for business, M.L. Humphrey will walk you through what you need to know to help improve your bottom line today. So don't wait. Get started now. This title was previously published as Data Principles for Beginners.