“A remarkable book about a remarkable personality unique in India’s post-independence economic history. Madan’s journey in building an Indian MNC straddles 20th century conservatism and 21st century globalisation, and is a must read for entrepreneurs of all hues.” PD Rai, Former Lok Sabha MP, Sikkim “Madan’s story would help millions of entrepreneurs across the world. The book will motivate the reader to develop the ability to take risks cautiously and will satiate his thirst for constant learning. This thought-provoking book will be a very useful resource for students and libraries globally.” Dr Sharad Sarin, Former Senior Professor XLRI, Jamshedpur “An inspiring story of an industrious yet compassionate leader whose strategic intuition, drive to succeed and unorthodox ideas have withstood the test of time. Peppered with insightful experiences, personal anecdotes and a never-say-die attitude, this book is a breezy read that all budding entrepreneurs can resonate with.” Rajiv Memani, Chairman, Emerging Markets Committee “This is a fascinating book about a honourable man who prioritizes integrity and regard for others over self-preservation, and not so as to seek recognition but as a matter of an inner stance of self-regard. Here finally is a book about a capitalism of regard for others before oneself.” Errol D’Souza, Director IIM, Ahmedabad “This book is a great guide to business leaders, especially those, who have the passion to build from scratch. Through many examples and incidences, it elaborates Madan’s commitment to society and employees. His willingness to learn from mentors like Dr Antia and others and implement those learnings underscores his humility.” Hemant Nerurkar, Former MD, Tata Steel “The biography explores the strategic and tactical business decisions made in the crucible of the most challenging situations: setting up a collaboration with a world leader in the pre-liberalisation era, establishing a marketing organisation worldwide, making international acquisitions, and successfully handling seemingly unworkable international investments. The ethics, values, mission and vision of Madan are clearly discernible.” Dr Abhinandan Jain, Former Professor, IIM Ahmedabad “I Did What I Had To Do by Ms Anjana Dutt is a comprehensive biography of Mr Madan Mohanka. It is a valuable book that will benefit both marketeers and entrepreneurs who wish to make their mark in the world of business.” Pavan Goenka, Former MD, Mahindra & Mahindra