Is Spain really still tied - culturally, politically, and emotionally - to the dictator Francisco Franco? What was (and is) his place in the public imaginary? What remains today of the man and his legacy? This book examines the public image of Franco and the social construction(s) of his public biography over four different periods: the Spanish Civil War (1936-1939), the post-civil war period (1939-1949), the rest of the dictatorship (1950-1975), and the democratic period and recent times (1975-2020). Delving into biography, narratives, and public and political motivations, it analyses the role that the idea of Franco has played and continues to play in contemporary Spain. It argues that the multiplicity of narratives that have existed in Spain and abroad regarding the figure of Franco are closely related to both the rhetoric and images generated by those in power and a sort of popular 'banal Franco' which takes in multiple stereotypes. This latter concept is central to understanding not only Franco's importance in contemporary Spain but also the fervent allegiance to his figures by a substantial part of Spanish society. Providing a complex picture of how the public image of the dictator has been constructed over time, the book addresses how ordinary Spaniards have imagined Franco and what their sources for doing so were.