Too many options? Treat your friends and family to their favourite stores with a Bayshore Shopping Centre gift card, redeemable at participating retailers throughout the centre. Click below to purchase yours today!Purchase Here
Coles Inside the Buyer's Mind: What Actually Drives Purchases: Exploring Decision Dynamics, Emotional Triggers, and Behavioral Patterns in Consumer Choice at Bayshore Shopping Centre in Ottawa, ON
Inside the Buyer's Mind: What Actually Drives Purchases: Exploring Decision Dynamics, Emotional Triggers, and Behavioral Patterns in Consumer Choice in Ottawa, ON
Inside the Buyer's Mind: What Actually Drives Purchases: Exploring Decision Dynamics, Emotional Triggers, and Behavioral Patterns in Consumer Choice in Ottawa, ON
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This book explores the concealed mechanics behind purchasing decisions—examining why buyers rarely act on logic alone, and how emotional, social, and contextual forces shape the moment of commitment far more than price or product features. It reframes assumptions about rational consumer behavior, revealing the deeper patterns that drive preference, hesitation, and loyalty. The book examines the tensions between what buyers say they want and what actually compels them to act, exploring how perception, framing, and trust operate beneath the surface of every transaction. It investigates the dynamics of desire and friction in the purchase journey, revealing how subtle shifts in positioning, timing, and language can recalibrate buyer response in ways that conventional marketing overlooks. Readers will explore how consumer behavior operates as a layered system—shaped by identity, social proof, scarcity, and narrative—and how understanding these underlying forces enables entrepreneurs and marketers to construct offers that resonate at a deeper level. The book also navigates the ethical dimensions of influence, examining how businesses can align persuasion with genuine value rather than manipulative pressure.
This book explores the concealed mechanics behind purchasing decisions—examining why buyers rarely act on logic alone, and how emotional, social, and contextual forces shape the moment of commitment far more than price or product features. It reframes assumptions about rational consumer behavior, revealing the deeper patterns that drive preference, hesitation, and loyalty. The book examines the tensions between what buyers say they want and what actually compels them to act, exploring how perception, framing, and trust operate beneath the surface of every transaction. It investigates the dynamics of desire and friction in the purchase journey, revealing how subtle shifts in positioning, timing, and language can recalibrate buyer response in ways that conventional marketing overlooks. Readers will explore how consumer behavior operates as a layered system—shaped by identity, social proof, scarcity, and narrative—and how understanding these underlying forces enables entrepreneurs and marketers to construct offers that resonate at a deeper level. The book also navigates the ethical dimensions of influence, examining how businesses can align persuasion with genuine value rather than manipulative pressure.
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
