After the success of book 1, Insights from a Shy Entrepreneur - Asish is back with another book in the series. Here he talks about present day challenges that grips the businesses. Post 2022, there are different set of challenges for businesses - from challenges due to Covid waves, global recession, different fiscal policies, forex markets, the effects of Ukraine war, new age decentralized tokens and all this has immense pressure on how we conduct businesses. There is sustainability pressure and some emotional and mental challenges that leaders and entrepreneurs face. Asish discusses about some ways to wither away those challenges and build your business in the most frugal and sustainable manner and head towards profitability.