Loading Inventory...

Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters

From Maxwell Winchester

Current price: $84.99
Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters
Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters

From Maxwell Winchester

Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters

Current price: $84.99
Loading Inventory...

Size: 1.66 x 24.8 x 700

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion(strong and weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications ofthese theories. | Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Powered by Adeptmind