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Le marketing international: stratégie globale, campagne locale
Coles
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Le marketing international: stratégie globale, campagne locale in Ottawa, ON
Current price: $46.95
Le marketing international: stratégie globale, campagne locale in Ottawa, ON
Current price: $46.95
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Size: Paperback
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
A partir d'exemples de succès et d'échecs, l'auteure présente les aspects concrets de la pratique du marketing international, mettant l'accent sur les spécificités culturelles et leurs impacts sur les actions marketing. Des grilles d'analyse culturelle et des structures-type de plan marketing donnent les outils nécessaires à la compréhension des cultures et à l'élaboration de stratégies marketing.
A partir d'exemples de succès et d'échecs, l'auteure présente les aspects concrets de la pratique du marketing international, mettant l'accent sur les spécificités culturelles et leurs impacts sur les actions marketing. Des grilles d'analyse culturelle et des structures-type de plan marketing donnent les outils nécessaires à la compréhension des cultures et à l'élaboration de stratégies marketing.
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More About Coles at Bayshore Shopping Centre
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
100 Bayshore Dr, Nepean, ON K2B 8C1, Canada
Find Coles at Bayshore Shopping Centre in Ottawa, ON
Visit Coles at Bayshore Shopping Centre in Ottawa, ON