Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.The original blue jeansOur signature straight fitA blank canvas for customization and self-expressionMade with a hint of stretch for all-day movementEngineered with Strong Technology for enhanced durabilityHold the H2O: This garment was made using recycled water, which helps us to reduce our impact on this finite resource