This collection deals with one of the modern problems of linguistics - the problem of linguistic personality in the aspect of linguoculturology. The linguistic personality is also analyzed in social and moral aspects, in the aspect of discourse analysis. Moreover, the linguistic personality is analyzed for the first time in the space of artistic discourse. This work considers the linguistic personality of both characters and the author of the fiction text. This work can be used in general and special courses on lexicology and phraseology of English language, connotative linguistics, general semantics and lexicography in universities.