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Lois Logos: How To Brand With Big Idea Logos
Coles
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Lois Logos: How To Brand With Big Idea Logos in Ottawa, ON
By None
Current price: $53.00


By None
Lois Logos: How To Brand With Big Idea Logos in Ottawa, ON
Current price: $53.00
Loading Inventory...
Size: Paperback
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilationof his work is the ultimate form of clear, precise, eye-popping communication.
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilationof his work is the ultimate form of clear, precise, eye-popping communication.

















