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Managing Customer Value by Bill Dodds, Paperback | Indigo Chapters
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Managing Customer Value by Bill Dodds, Paperback | Indigo Chapters
From Bill Dodds
Current price: $131.00
From Bill Dodds
Managing Customer Value by Bill Dodds, Paperback | Indigo Chapters
Current price: $131.00
Loading Inventory...
Size: 1.01 x 8.82 x 1.15
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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition. | Managing Customer Value by Bill Dodds, Paperback | Indigo Chapters