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Marketing Budgeting (rle Marketing): A Political And Organisational Model
Coles
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Marketing Budgeting (rle Marketing): A Political And Organisational Model in Ottawa, ON
By None
Current price: $244.50
By None
Marketing Budgeting (rle Marketing): A Political And Organisational Model in Ottawa, ON
Current price: $244.50
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Size: Hardcover
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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
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Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
100 Bayshore Dr, Nepean, ON K2B 8C1, Canada
Find Coles at Bayshore Shopping Centre in Ottawa, ON
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