Loading Inventory...

Marketing Communication by Richard Varey, Paperback | Indigo Chapters

From Richard Varey

Current price: $115.50
Marketing Communication by Richard Varey, Paperback | Indigo Chapters
Marketing Communication by Richard Varey, Paperback | Indigo Chapters

From Richard Varey

Marketing Communication by Richard Varey, Paperback | Indigo Chapters

Current price: $115.50
Loading Inventory...

Size: 0.7 x 9.19 x 1.8

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of:organizing and locating marketing in a business corporationmanagement responsibility for planning and decision makingthe role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses. | Marketing Communication by Richard Varey, Paperback | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Powered by Adeptmind