Loading Inventory...

Marketing Knowledge by Dominic Twose, Hardcover | Indigo Chapters

From Dominic Twose

Current price: $52.00
Marketing Knowledge by Dominic Twose, Hardcover | Indigo Chapters
Marketing Knowledge by Dominic Twose, Hardcover | Indigo Chapters

From Dominic Twose

Marketing Knowledge by Dominic Twose, Hardcover | Indigo Chapters

Current price: $52.00
Loading Inventory...

Size: 0.88 x 9 x 1.41

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant | Marketing Knowledge by Dominic Twose, Hardcover | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Powered by Adeptmind