Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:taking a strategic approach to developing marketing plansbringing together strategic planning, market research, goal setting, and marketing theory and practiceexplaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative productWith a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide. | Marketing Strategy For The Creative And Cultural Industries by Bonita Kolb, Hardcover | Indigo Chapters