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Marketing Tourism Destinations by Ernie Heath, Hardcover | Indigo Chapters

From Ernie Heath

Current price: $120.00
Marketing Tourism Destinations by Ernie Heath, Hardcover | Indigo Chapters
Marketing Tourism Destinations by Ernie Heath, Hardcover | Indigo Chapters

From Ernie Heath

Marketing Tourism Destinations by Ernie Heath, Hardcover | Indigo Chapters

Current price: $120.00
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Size: 20.3 x 236.2 x 16.32

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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems. | Marketing Tourism Destinations by Ernie Heath, Hardcover | Indigo Chapters

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