Media insider, publicist, PR coach, and trainer Joanne McCall, shares her advice and insider secrets for building your audience and networks, and delivering impactful interviews on top-tier media outlets. With so many channels and media opportunities available, NOT getting media trained can really hurt you, but sticker shock is real. Media Darling: Shine Through Every Interview packs on the actionable advice you need, and is the next best thing to expensive training. This book is a step-by-step guide to becoming a Media Darling and contains the tools needed for success. This is about coming across as the amazing influencer you know you are (or could be) and doing it in such a way that those watching you know you are too. How can you generate your own compelling and influential media and influence others? How can you get yourself on the top media brands you would love to be on? How can you come across as the expert you are? In this book you will learn how to: Master getting noticed in an incredibly noisy world Determine effective media messages that show your expertise Know your key messages and why that is absolutely essential Launch an interview so that the audience sticks around for the entire show How to elegantly handle surprises while being interviewed The top media No-Nos Tips for on-camera interviews Master the Inner and Outer games of media And more... For authors, speakers, consultants, coaches, entrepreneurs, influencers, and thought leaders who want to look confident, poised, focused, and skilled anytime they are on-camera doing a media interview, creating a video, or doing their next "live."