Never fear the news media again! If you've always had that underlying fear of media attention, Media Training for Modern Leaders is for you. Written specifically for today's leaders, you'll learn how to face the media confidently in any situation. International author and media expert Pete Burdon shares his years of experience as a journalist and high level media adviser. He shows you how to turn news media encounters from perceived threats into major opportunities. You'll learn: - Crucial new skills needed by media spokespeople in the modern era - 5 essential steps to eliminate your fear of the news media forever - How to get your key points through the editing process every time with ease - The vital secrets to answering the toughest questions - How to avoid landmines that can derail your interview - The essential steps to handling the media when crisis strikes - How to appear professional and impress any media audience. Take action now. It's too late once it hits the fan!