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The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.
