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Networks And Location by A. Goerzen, Paperback | Indigo Chapters
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Networks And Location by A. Goerzen, Paperback | Indigo Chapters
From A. Goerzen
Current price: $160.95
From A. Goerzen
Networks And Location by A. Goerzen, Paperback | Indigo Chapters
Current price: $160.95
Loading Inventory...
Size: 1 x 7.99 x 0.43
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Based on data from Japan, the book examines the combined effect of product, geographic, and network diversity on multinational enterprise performance. A new measure for geographic scope is developed, one that considers the related elements of international asset dispersion and country environment diversity. The book also introduces a new concept of network diversity, and examines how it is strategically linked to performance. Perhaps most importantly, the book is able to empirically and theoretically demonstrate that a larger, more diverse network of alliances is not necessarily a good idea. These are important findings, with far reaching implications for practice and theory. | Networks And Location by A. Goerzen, Paperback | Indigo Chapters