Loading Inventory...

New Media Analysis by Joseph L Hicks, Paperback | Indigo Chapters

From Joseph L Hicks

Current price: $60.51
New Media Analysis by Joseph L Hicks, Paperback | Indigo Chapters
New Media Analysis by Joseph L Hicks, Paperback | Indigo Chapters

From Joseph L Hicks

New Media Analysis by Joseph L Hicks, Paperback | Indigo Chapters

Current price: $60.51
Loading Inventory...

Size: 0.22 x 9.69 x 0.45

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
New Media technologies have evolved at a rapid pace and have changed the way people communicate in the digital world. These changes are apparent in practically every type of application, including business, leisure, and the way people socially interact. The primary goal of this research was to contribute to the current breadth of knowledge and understanding regarding how, why, and under what conditions people interact with New Media technologies. In order to achieve this objective, this research provides an understanding of how peer influence and individual personality characteristics interact across time through the stages of New Media trial, adoption, and continued use of video sharing websites. The research methodology involved the collection of quantitative data from 63 university students. Three instruments were used to collect data: self-reported screener survey, semi-structured interview with quantitative items, and a personality survey. A conditional growth model was used to test six hypotheses proposed by this study. The results of these hypotheses revealed that peer influence is in fact moderated by personality characteristics across time through the stages of New Media trial, adoption, and continued use. This research provides a foundation in which to build upon and presents several opportunities for future research. | New Media Analysis by Joseph L Hicks, Paperback | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Powered by Adeptmind