According to the World Economic Forum, eight out of ten companies rank growth outside their existing business model as a top-five priority. Yet, generating new growth remains a challenge: 29 out of 30 attempts to create a new $50 million business fail. "NOW AND NEW" presents a solution. To succeed, companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup framework has been validated through many real-life projects, proving its effectiveness. "NOW AND NEW" is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice. You will learn how to create and scale innovative growth opportunities within the corporate context. Whether you are a C-suite executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable insights to drive new growth. Board members concerned with future proofing their companies will also find this resource indispensable.