Excerpt from On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches The measurement approach denoted as (d) is similar to (b), with a focus on both financial and operational indicators, but the difference is that data are obtained from primary sources. The studies by Bourgeois (1980) and Gupta and Govindarajan which collected perceptual primary data on both financial and operational indicators of performance exemplify this approach. Woo and Willard's (1983) use of the pims data base to explicate the underlying dimensions of performance is another good illustration of this approach. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.