This address by Richard Redgrave examines the theoretical basis for teaching design principles, arguing that it is an essential part of any design education. Redgrave explores the relationship between principles and creativity, discussing how both aspects of design education can work together to enhance students' experience and foster better design thinking.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.