In 1971, Al Weller, 25, married with a young daughter, is content with his blue-collar life. Though skilled in commercial art, he prefers manual labour and truck driving, enjoying pints with mates after work. A chance suggestion from his friend 'Lawse' leads Al to moonlight as an 'ad face' (advertising model). For nine months, he juggles an odd double life - delivering dairy products to posh hotels while posing for knitting patterns and romance magazines. Al's world turns upside down when his face suddenly appears on deodorant posters plastered across London's buses and Underground. This unexpected fame catapults him into a new reality, challenging his comfortable working-class existence.