Choosing a pet's name is a daunting task. Amy Morford's Pet Names and Numerology: Choose the Right Name For Your Pet makes the tricky task of selecting the most suitable pet name a lot easier. Morford says, "Your pet's personality can be influenced by what you name it. Their natural temperament will count for approximately 70%, and the name you choose will count for approximately 30%."Morford shows you how to analyze your pets name using the Pythagorean System number chart to correlate each letter of the alphabet to a specific number. Then, she illustrates how to break down the total sum of the numbers into a singular number which is used to analyze the influence of your pet's name on his or her behavior. It's all very intriguing and a lot of fun. Amy Morford has been training dogs for over twenty-five-years and wrote this book out of love and affection for her canine students. She enjoys assisting pet lovers in every way possible; including helping them choose the best name for their pet or pets using the ancient system of numerology.